Our data.

Where it comes from

Two places, and neither is your inbox or your client list. Public professional profiles, meaning information people have themselves published in a work context. And licensed business-contact data from third-party providers, who are contractually responsible for having collected it lawfully.

We don’t buy consumer data, we don’t scrape private or connection-restricted pages, and we don’t take anything from your own systems and add it to a shared pool. What you connect stays yours.

What we hold

• Name, job title and employer.
• Professional history and industry.
• City and country of work.
• A score, and a short plain-English reason for it.

That’s the whole record. No financial accounts, no government identifiers, no health data, nothing about anyone’s private life.

Why we’re allowed to

For people in the UK, the EU and Switzerland we rely on legitimate interests under Article 6(1)(f): identifying professionals who may want a service, from information they published in a professional capacity. We’ve weighed that against the impact on the individual, which is what that basis requires, and it stands or falls on the narrowness of the record above.

It’s also conditional. If you object, we stop, and you don’t owe us a reason.

How long we keep it

A prospect record lives while a customer’s targeting still matches it, and goes when that customer’s account closes. Records that stop matching anyone are deleted rather than kept in case they become useful again.

Getting out

You can also ask for a copy of what we hold, ask us to correct it, or complain to your data protection regulator.

What we don’t do

• We don’t sell personal data.
• We don’t share it for advertising.
• We don’t let protected attributes into the model. Religion, ethnicity, gender and political affiliation are rejected before scoring.
• We don’t send anything on your behalf, or on anyone else’s.

Last updated 20 September 2026